Privacy

Last updated: October 2025

1. Controller

The controller within the meaning of the General Data Protection Regulation (GDPR) and other data protection provisions is:

Vision Consulting AG
Compliance
Bächausstrasse 61
CH-8806 Bäch SZ
Switzerland

Email: dataprotection@vision.ch
Phone: +41 44 560 94 30
Website: www.betterwalls.es

Note: Vision Consulting AG has not appointed a data protection officer, as there is no legal obligation to do so.

1b. Data Transfer to Switzerland

The processing of your data is carried out in part by the controller in Switzerland. Switzerland has an adequacy decision from the European Commission (Decision 2000/518/EC as amended by Implementing Decision (EU) 2024/1159), which ensures an adequate level of data protection.

2. General Information on Data Processing

2.1 Scope of Processing of Personal Data

We generally only process personal data of our users to the extent necessary to provide a functional website and our content and services. The processing of personal data regularly occurs only with the user's consent. An exception applies in cases where prior consent cannot be obtained for practical reasons and the processing of data is permitted by law.

2.2 Legal Basis for Processing

Insofar as we obtain consent from the data subject for processing operations of personal data, Article 6(1)(a) GDPR serves as the legal basis.

When processing personal data necessary for the performance of a contract to which the data subject is party, Article 6(1)(b) GDPR serves as the legal basis. This also applies to processing operations required to carry out pre-contractual measures.

Insofar as processing of personal data is necessary to comply with a legal obligation to which our company is subject, Article 6(1)(c) GDPR serves as the legal basis.

In the event that processing is necessary to protect a legitimate interest of our company or a third party and the interests, fundamental rights and freedoms of the data subject do not override that first interest, Article 6(1)(f) GDPR serves as the legal basis for processing.

2.2a Data Processing Agreements

We engage external service providers to provide our services (e.g., Shopify, Google Analytics, payment service providers, shipping service providers). We have concluded contracts in accordance with Article 28 GDPR (data processing agreements) with all processors who process personal data on our behalf. These contracts ensure that processing is carried out only according to our instructions and that an adequate level of protection is guaranteed.

2.3 Data Deletion and Storage Period

The personal data of the data subject will be deleted or blocked as soon as the purpose of storage ceases to apply. Storage may also occur if provided for by European or national legislators in Union regulations, laws or other provisions to which the controller is subject. Data will also be blocked or deleted when a storage period prescribed by the aforementioned standards expires, unless there is a need for further storage of the data for conclusion or performance of a contract.

3. Provision of the Website and Creation of Log Files

3.1 Description and Scope of Data Processing

Each time our website is accessed, our system automatically collects data and information from the computer system of the accessing computer. The following data is collected:

Information about the browser type and version used
The user's operating system
The user's Internet service provider
The user's IP address
Date and time of access
Websites from which the user's system reaches our website (referrer URL)
Websites accessed by the user's system via our website
Amount of data transferred
Message about successful retrieval

The data is also stored in the log files of our system. This data is not stored together with other personal data of the user.

3.2 Legal Basis and Purpose of Data Processing

The legal basis for the temporary storage of data and log files is Article 6(1)(f) GDPR.

The temporary storage of the IP address by the system is necessary to enable delivery of the website to the user's computer. For this purpose, the user's IP address must remain stored for the duration of the session. Storage in log files is done to ensure the functionality of the website. In addition, the data serves to optimize the website and to ensure the security of our information technology systems. Data is not analyzed for marketing purposes in this context.

Our legitimate interest in data processing pursuant to Article 6(1)(f) GDPR also lies in these purposes.

3.3 Storage Period

The data is deleted as soon as it is no longer necessary for the purpose of its collection. In the case of data collection for the provision of the website, this is the case when the respective session has ended. In the case of data storage in log files, this is the case after a maximum of seven days. Extended storage is possible. In this case, the users' IP addresses are deleted or anonymized so that it is no longer possible to assign the accessing client.

3.4 Opposition and Removal Options

The collection of data for the provision of the website and the storage of data in log files is essential for the operation of the website. Consequently, there is no possibility of objection on the part of the user.

4. Use of Cookies

4.1 Description and Scope of Data Processing

Our website uses cookies. Cookies are text files that are stored in the Internet browser or by the Internet browser on the user's computer system. When a user accesses a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string that enables unique identification of the browser when the website is accessed again.

We use cookies to make our website more user-friendly. Some elements of our website require that the accessing browser can be identified even after a page change.

4.2 Categories of Cookies

We use the following categories of cookies on our website:

Necessary Cookies (Technically Required)

Purpose: Basic website functionality, session management, shopping cart, checkout
Legal basis: Article 6(1)(f) GDPR (legitimate interest)
Storage period: Session cookies (deleted after closing the browser) or up to 30 days

Preference Cookies

Purpose: Storage of user settings (language, region)
Legal basis: Article 6(1)(a) GDPR (consent)
Storage period: Up to 12 months

Statistics Cookies

Purpose: Analysis of user behavior, website optimization
Legal basis: Article 6(1)(a) GDPR (consent)
Storage period: Up to 24 months

Marketing Cookies

Purpose: Display of personalized advertising, tracking across multiple websites
Legal basis: Article 6(1)(a) GDPR (consent)
Storage period: Up to 24 months

4.3 Specific Cookie List

The following cookies are used on our website:

Shopify Cookies (necessary):

_shopify_s: Session ID, 1 day
_shopify_y: Permanent shop ID, 1 year
cart: Shopping cart information, 14 days
cart_sig: Shopping cart signature, 14 days
secure_customer_sig: Customer login signature, 20 years
storefront_digest: Shop authentication, 2 years

Google Analytics Cookies (statistics, only with consent):

_ga: Client ID to distinguish users, 2 years
_gid: Client ID to distinguish users, 24 hours
_gat: Request rate throttling, 1 minute

Facebook Cookies (marketing, only with consent):

_fbp: Facebook pixel tracking, 3 months
fr: Facebook advertising ID, 3 months

Google Ads Cookies (marketing, only with consent):

_gcl_au: Google Ads conversion tracking, 90 days
IDE: Google DoubleClick, for ad targeting and remarketing, 13 months
test_cookie: Tests browser cookie support, 15 minutes
Conversion cookie: Specific cookie for each conversion action, 30 days

4.4 Legal Basis and Purpose of Data Processing

The legal basis for processing personal data using technically necessary cookies is Article 6(1)(f) GDPR. The legal basis for processing personal data using cookies for analytical purposes, where the user has given consent, is Article 6(1)(a) GDPR.

The purpose of using technically necessary cookies is to simplify the use of websites for users. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized even after a page change.

User data collected through technically necessary cookies is not used to create user profiles. The use of analytical cookies is for the purpose of improving the quality of our website and its content. Through analytical cookies, we learn how the website is used and can thus continuously optimize our offering.

Our legitimate interest in processing personal data pursuant to Article 6(1)(f) GDPR also lies in these purposes.

4.5 Storage Period, Opposition and Removal Options

Cookies are stored on the user's computer and transmitted from there to our site. Therefore, as a user, you also have full control over the use of cookies. By changing the settings in your Internet browser, you can disable or restrict the transmission of cookies. Cookies that have already been stored can be deleted at any time. This can also be done automatically. If cookies are disabled for our website, it may not be possible to use all functions of the website in full.

You can adjust your cookie settings at any time via our cookie banner.

5. Google Analytics

5.1 Scope of Processing Personal Data

We use Google Analytics on our website, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses cookies that enable analysis of your use of the website.

The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. We have activated IP anonymization on this website. As a result, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area beforehand.

Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website activity and Internet usage to the website operator.

5.2 Legal Basis for Processing Personal Data

The legal basis for the use of Google Analytics is Article 6(1)(a) GDPR (consent). Use only occurs if you have previously given your consent via our cookie banner.

5.3 Purpose of Data Processing

The use of Google Analytics serves the purpose of analyzing our website and optimizing our web presence.

5.4 Storage Period

Data sent by us and linked to cookies is automatically deleted after 14 months. Data whose retention period has been reached is automatically deleted once a month.

5.5 Opposition and Removal Options

You can prevent the storage of cookies by setting your browser software accordingly. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout

As an alternative to the browser plugin, you can revoke your consent via our cookie banner or click on this link to prevent collection by Google Analytics within this website in the future (the opt-out only works in this browser and only for this domain). An opt-out cookie will be placed on your device. If you delete your cookies in this browser, you must click this link again.

5.6 Data Transfer to Third Countries

Google processes your data in the USA. The USA has an adequacy decision from the European Commission (EU-US Data Privacy Framework). Google LLC is certified under the EU-US Data Privacy Framework. Further information can be found at: https://www.dataprivacyframework.gov/

Further information on data protection at Google Analytics can be found at: https://support.google.com/analytics/answer/6004245

6. Social Media Plugins

6.1 Facebook Social Plugins

Our website uses so-called social plugins ("plugins") of the social network Facebook, which is operated by Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Facebook").

The plugins are marked with a Facebook logo (white "f" on blue tile or a "thumbs up" sign) or are marked with the addition "Facebook Social Plugin".

When you access a page of our website that contains such a plugin, your browser establishes a direct connection with Facebook's servers. The content of the plugin is transmitted by Facebook directly to your browser and integrated into the website.

By integrating the plugins, Facebook receives the information that you have accessed the corresponding page of our website. If you are logged into Facebook, Facebook can assign the visit to your Facebook account. If you interact with the plugins, for example by clicking the "Like" button or leaving a comment, the corresponding information is transmitted directly from your browser to Facebook and stored there.

Legal basis: Article 6(1)(a) GDPR (consent via cookie banner)

Purpose: Integration of social network functions, enabling content sharing

Data transfer: Facebook processes data partially in the USA. Meta Platforms is certified under the EU-US Data Privacy Framework.

Objection: If you do not want Facebook to collect data about you via our website, you must log out of Facebook before visiting our website. You can also completely block Facebook plugins with add-ons for your browser.

Further information on the purpose and scope of data collection and its processing by Facebook can be found in Facebook's privacy policy: https://www.facebook.com/about/privacy/

6.3 Google Tag Manager

We use Google Tag Manager, a service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

Description and scope: Google Tag Manager is a tag management solution that allows us to manage so-called website tags via an interface. Tags are small code elements on our website that serve, among other things, to measure traffic and visitor behavior, to record the impact of online advertising and social channels, to use remarketing and targeting to audiences, and to test and optimize websites.

Google Tag Manager itself (which implements the tags) is a cookieless domain and does not collect personal data. The Tag Manager triggers other tags, which in turn may collect data under certain circumstances. This collection is carried out by the tools integrated via the Tag Manager (e.g., Google Analytics, Facebook Pixel).

Legal basis: Article 6(1)(f) GDPR (legitimate interest in efficient management and optimization of our marketing tools)

Purpose: Central management and implementation of analytics and marketing tags without direct code changes

Data transfer: The Tag Manager may transfer technical information (IP address, browser, device) to Google servers in the USA. Google is certified under the EU-US Data Privacy Framework.

Objection: You cannot directly disable the Tag Manager, but you can disable the individual services integrated via the Tag Manager (e.g., Google Analytics, Facebook Pixel) via our cookie banner.

Further information on Google Tag Manager: https://marketingplatform.google.com/about/analytics/tag-manager/use-policy/

6a. Meta Pixel (Facebook Pixel)

We use the "Meta Pixel" (formerly "Facebook Pixel") on our website, a service provided by Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Meta").

6a.1 Description and Scope of Data Processing

The Meta Pixel is a code snippet embedded on our website that records various actions by visitors. The following data is collected and transmitted to Meta:

Technical information: IP address, browser type, operating system, device type
Visited URLs and timestamps
Interactions on the website (page views, clicks, products added to cart, purchases)
HTTP referrer (previous website)
Cookie data and device IDs
For logged-in Facebook users: assignment to your Facebook profile

The Meta Pixel sets cookies (see Section 4.3: _fbp, fr) that enable recognition of your browser on subsequent visits.

6a.2 Purposes of Using the Meta Pixel

We use the Meta Pixel for the following purposes:

Conversion tracking: Measuring the effectiveness of our Facebook and Instagram advertising campaigns by tracking conversions (e.g., purchases, registrations)

Custom Audiences: Creating audiences based on website visitors for targeted advertising on Facebook and Instagram

Remarketing: Displaying personalized advertising to people who have already visited our website

Lookalike Audiences: Creating audiences that are similar to our existing customers

Optimization of advertising campaigns: Automatic optimization of the delivery of our ads to people most likely to perform the desired action

6a.3 Legal Basis

The legal basis for the use of the Meta Pixel is Article 6(1)(a) GDPR (consent). Processing only occurs if you have given your consent via our cookie banner.

6a.4 Data Transfer to Third Countries

Meta also processes the collected data on servers in the USA. Meta Platforms is certified under the EU-US Data Privacy Framework. Further information: https://www.dataprivacyframework.gov/

Additionally, we have concluded standard contractual clauses with Meta in accordance with Article 46 GDPR.

6a.5 Storage Period

Meta stores data collected via the pixel for different periods:

Event data (e.g., page views, purchases): 90 days
Custom Audiences: Up to 180 days after last activity or until deleted by us
Cookies: Up to 90 days (cookie _fbp)

6a.6 Objection and Opt-Out Options

You have several options to prevent data collection by the Meta Pixel:

1. Cookie banner: Reject marketing cookies in our cookie banner or revoke your consent.

2. Facebook settings: If you have a Facebook account, you can disable personalized advertising in your advertising settings:

Facebook: https://www.facebook.com/settings?tab=ads
Instagram: Via the app under Settings → Advertising

3. Browser settings: Block cookies from Meta in your browser settings or use browser add-ons such as "Facebook Container" (Firefox).

4. Log out of Facebook: Log out of Facebook before visiting our website to prevent direct assignment to your profile.

Further information on the Meta Pixel and data protection:

Meta Privacy Policy: https://www.facebook.com/privacy/explanation
Meta Pixel data usage: https://www.facebook.com/business/help/742478679120153
Meta Cookie Policy: https://www.facebook.com/policies/cookies/

6b. Google Ads Conversion Tracking

We use Google Ads Conversion Tracking, a service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"), to measure the effectiveness of our Google Ads advertising campaigns.

6b.1 Description and Scope of Data Processing

When you click on one of our Google ads, a conversion tracking cookie is stored on your device. These cookies expire after 30 days and are not used for personal identification.

If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page.

Data collected:

Cookie ID
Timestamp of the click on the ad
Pages visited on our website
Actions performed (e.g., purchases, registrations)
IP address (shortened)
Technical information (browser, device, operating system)

Each Google Ads customer receives a different cookie. Cookies therefore cannot be tracked across the websites of Google Ads customers.

6b.2 Purpose of Use

The information obtained using the conversion cookie serves to:

Create conversion statistics (e.g., how many users make a purchase after clicking on an ad)
Measure the success of our advertising campaigns
Optimize our advertising campaigns
Calculate the cost per conversion

6b.3 Legal Basis

The legal basis for the use of Google Ads Conversion Tracking is Article 6(1)(a) GDPR (consent). Processing only occurs if you have given your consent via our cookie banner.

6b.4 Data Transfer to Third Countries

Google also processes your data on servers in the USA. Google LLC is certified under the EU-US Data Privacy Framework. Further information: https://www.dataprivacyframework.gov/

6b.5 Storage Period

Conversion cookies have a storage period of 30 days. Conversion statistics are stored by Google for different periods, typically for 90 days.

6b.6 Objection and Opt-Out Options

You can prevent participation in conversion tracking in various ways:

1. Cookie banner: Reject marketing cookies in our cookie banner or revoke your consent.

2. Browser settings: Set your browser to block cookies from the domain "googleadservices.com".

3. Google Ads settings: Disable personalized advertising in your Google account settings:
https://adssettings.google.com/

4. Browser plugin: Install the Google Analytics Opt-out Browser Add-on:
http://tools.google.com/dlpage/gaoptout

5. Additional opt-out options:
- Digital Advertising Alliance: http://www.aboutads.info/choices/
- Network Advertising Initiative: http://www.networkadvertising.org/choices/

Further information on Google Ads and data protection:

Google Ads Privacy Policy: https://policies.google.com/privacy
Google Ads Conversion Tracking: https://support.google.com/google-ads/answer/1722022

7. Shopify E-Commerce Platform

Our website is hosted on the Shopify e-commerce platform. The provider is Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (or if you are located in North America, Shopify Inc., 151 O'Connor Street, Ground floor, Ottawa, Ontario, K2P 2L8, Canada).

7.1 Scope of Data Processing

Shopify processes the following data to provide e-commerce infrastructure:

Order data (products, quantities, prices)
Customer data (name, address, email, phone number)
Payment information (however, not permanently stored by us)
Technical data (IP address, browser, device)
Usage behavior (visited pages, clicks, dwell time)

7.2 Legal Basis and Purpose

Legal basis: Article 6(1)(b) GDPR (performance of contract) and Article 6(1)(f) GDPR (legitimate interest in reliable hosting and e-commerce infrastructure)

Purpose: Provision of the online shop, order processing, payment processing, shipping processing, customer support

7.3 Shopify Analytics

Shopify automatically collects analytics data on the use of our shop:

Number of visitors and page views
Dwell time and bounce rates
Conversions and shopping cart abandonments
Product views and purchases
Geographic origin of visitors

This data serves to optimize our shop offering and improve user experience.

Legal basis: Article 6(1)(f) GDPR (legitimate interest in shop optimization)

7.4 Storage Period

Shopify stores your data as long as you have a customer account with us or we are legally obliged to retain it (e.g., tax retention periods of up to 10 years).

7.5 Data Transfer to Third Countries

Shopify processes data on servers in Canada and the USA. Shopify is certified under the EU-US Data Privacy Framework and has concluded standard contractual clauses with us.

Further information on data protection at Shopify can be found at: https://www.shopify.com/legal/privacy

8. Payment Service Providers

8.1 PayPal

On our website, we offer payment via PayPal. The provider is PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg.

If you pay with PayPal, your entered payment data will be transmitted to PayPal. The data transfer to PayPal is based on Article 6(1)(b) GDPR (performance of contract) and only to the extent necessary for payment processing.

PayPal may also transfer data to the USA. PayPal is certified under the EU-US Data Privacy Framework.

Further information on data processing by PayPal can be found in PayPal's privacy policy: https://www.paypal.com/en/webapps/mpp/ua/privacy-full

8.2 Shopify Payments

We use Shopify Payments as an additional payment service provider. Shopify Payments is provided by Shopify International Limited or Shopify Inc. and works with various payment service providers (e.g., Stripe).

When paying via Shopify Payments, your payment data is transmitted in encrypted form via a secure connection. We do not store any credit card data ourselves. The payment data is transmitted directly to the payment service providers and processed there.

Legal basis: Article 6(1)(b) GDPR (performance of contract)

Purpose: Secure processing of online payments

Data transfer: Shopify Payments may transfer data to the USA and Canada. Shopify is certified under the EU-US Data Privacy Framework.

Further information: https://www.shopify.com/legal/privacy

9. Shipping Service Providers

To process shipping, we pass your data on to the following shipping service providers:

9.1 DHL (Deutsche Post DHL Group)

Provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany

Data transmitted: Name, delivery address, phone number (optional), email address (for shipment tracking), package contents (product description)

Legal basis: Article 6(1)(b) GDPR (performance of contract)

Purpose: Delivery of ordered goods

Storage period: According to statutory retention periods in transport law

9.2 DPD (DPD Deutschland GmbH)

Provider: DPD Deutschland GmbH, Wailandtstraße 1, 63741 Aschaffenburg, Germany

Data transmitted: Name, delivery address, phone number (optional), email address (for shipment tracking)

Legal basis: Article 6(1)(b) GDPR (performance of contract)

Purpose: Delivery of ordered goods

9.3 Swiss Post

Provider: Swiss Post Ltd, Wankdorfallee 4, 3030 Bern, Switzerland

Data transmitted: Name, delivery address, phone number (optional), email address (optional)

Legal basis: Article 6(1)(b) GDPR (performance of contract)

Purpose: Delivery of ordered goods

9.4 Correos (Spanish National Postal Service)

Provider: Sociedad Estatal Correos y Telégrafos, S.A., S.M.E., Vía de Dublín 7, 28070 Madrid, Spain

Data transmitted: Name, delivery address, phone number (optional), email address (for shipment tracking)

Legal basis: Article 6(1)(b) GDPR (performance of contract)

Purpose: Delivery of ordered goods

10. Newsletter

10.1 Description and Scope of Data Processing

You have the option to subscribe to our newsletter via our website. Newsletter distribution is carried out via Shopify. For this purpose, the following data is transmitted to us upon registration:

Email address (mandatory)
IP address of the accessing computer
Date and time of registration

Your consent to the processing of this data is obtained during the registration process, and reference is made to this privacy policy.

After your registration, you will receive an email to confirm your registration (double opt-in procedure). Only after confirmation by clicking on the link in this email will you be added to the newsletter distribution list.

10.2 Legal Basis and Purpose of Data Processing

The legal basis for processing data after registration for the newsletter by the user, with consent, is Article 6(1)(a) GDPR.

The collection of the email address serves to deliver the newsletter. The collection of the IP address and the time of registration serves to trace possible misuse of the email address of a data subject at a later date and as proof of the consent given.

10.3 Storage Period

The data is deleted as soon as it is no longer necessary for the purpose of its collection. The user's email address is therefore stored as long as the newsletter subscription is active.

10.4 Opposition and Removal Options

The subscription to the newsletter can be cancelled by the affected user at any time. For this purpose, there is a corresponding link in every newsletter. This also enables revocation of consent to the storage of personal data collected during the registration process.

11. User Registration and Customer Account

11.1 Description and Scope of Data Processing

You have the option to register on our website and create a customer account. The following data is collected:

Email address (mandatory)
Password (stored encrypted)
Title, first and last name
Address (billing address, optionally delivery address)
Phone number (optional)
Date of birth (optional)
IP address and time of registration

Your consent to the processing of this data is obtained during the registration process.

11.2 Legal Basis and Purpose of Data Processing

The legal basis for processing data with consent is Article 6(1)(a) GDPR. If the registration serves to fulfill a contract or to carry out pre-contractual measures, the additional legal basis is Article 6(1)(b) GDPR.

Registration is necessary for the provision of certain content and services on our website. A customer account enables you in particular to:

Place orders without re-entering your data
View your order history
Manage your address data
Save your settings

11.3 Storage Period

The data is deleted as soon as it is no longer necessary for the purpose of its collection. This is the case when you delete your customer account. Extended storage may occur if we are legally obliged to retain data (e.g., commercial or tax retention periods of up to 10 years for order data).

11.4 Opposition and Removal Options

You can delete your customer account at any time. To do this, contact us using the contact details provided or use the account deletion function in your customer area.

11a. Order Processing and Contract Fulfillment

11a.1 Description and Scope of Data Processing

When purchasing products in our online shop, the following personal data is collected and processed as part of order processing:

Mandatory information:

Title, first and last name
Billing address (street, house number, postal code, city, country)
Email address
Order data (ordered products, quantities, prices, order number, order date)

Optional information:

Alternative delivery address
Phone number
Company data (for commercial orders)

Automatically collected data:

IP address
Date and time of order
Payment information (however, not permanently stored by us, but transmitted directly to payment service providers)

This data is required to process your purchase contract. Without this data, we cannot process and execute your order.

11a.2 Legal Basis for Data Processing

The legal basis for processing data as part of order processing is Article 6(1)(b) GDPR (performance of contract). Processing is necessary for the fulfillment of the purchase contract.

11a.3 Disclosure of Data

Your order data is passed on to the following recipients to the extent necessary for contract fulfillment:

Shipping service providers (DHL, DPD, Swiss Post, Correos): Name, delivery address, phone number (optional), email address (for shipment tracking)
Payment service providers (PayPal, Shopify Payments): Name, billing address, email address, payment information
Shopify (e-commerce platform): All order data for technical processing (see Section 7)

Data will not be passed on to other third parties unless we are legally obliged to do so (e.g., to tax authorities) or you have expressly consented.

11a.4 Storage Period

Your order data is stored for the duration of contract processing. After completion of the contract, the data is stored for the duration of statutory retention periods:

Commercial retention obligations (§ 257 HGB): 10 years for commercial books, inventories, opening balance sheets, annual financial statements, accounting documents
Tax retention obligations (§ 147 AO): 10 years for invoices and accounting documents

After expiry of these periods, the data will be deleted unless you have consented to extended storage or we are obliged to retain data for longer for legal reasons.

11a.5 Opposition and Removal Options

The collection and processing of data is essential for the fulfillment of the purchase contract. Without this data, we cannot process your order. An objection to data processing as part of contract fulfillment is therefore not possible as long as the contractual relationship exists.

After expiry of statutory retention periods, you can request deletion of your order data at any time.

12. Contact Form and Email Contact

12.1 Description and Scope of Data Processing

A contact form is available on our website that can be used for electronic contact. If a user takes advantage of this option, the data entered in the input mask is transmitted to us and stored. This data typically includes:

Name
Email address
Subject
Message
IP address and time of sending

Alternatively, contact is possible via the provided email address. In this case, the personal data of the user transmitted with the email is stored.

In this context, there is no disclosure of data to third parties. The data is used exclusively for processing the conversation.

12.2 Legal Basis and Purpose of Data Processing

The legal basis for processing data with consent is Article 6(1)(a) GDPR. The legal basis for processing data transmitted in the course of sending an email is Article 6(1)(f) GDPR. If the email contact aims at concluding a contract, the additional legal basis is Article 6(1)(b) GDPR.

The processing of personal data serves us solely to process the contact. In the case of contact via email, this also constitutes the necessary legitimate interest in processing the data.

12.3 Storage Period

The data is deleted as soon as it is no longer necessary for the purpose of its collection. For personal data from the contact form input mask and data sent via email, this is the case when the respective conversation with the user has ended. The conversation is ended when it can be inferred from the circumstances that the matter in question has been finally clarified.

Extended storage may occur if statutory retention periods exist.

12.4 Opposition and Removal Options

The user can revoke their consent to the processing of personal data at any time. If the user contacts us by email, they can object to the storage of their personal data at any time. In such a case, the conversation cannot be continued. Please contact us using the contact details provided.

All personal data stored in connection with contacting us will be deleted in this case, unless statutory retention periods prevent this.

13. Product Reviews

If you submit a product review on our website, the following data is stored:

Your name or pseudonym (as provided by you)
Email address (not published)
Review text
Star rating
Date of review
IP address (for abuse prevention)

Legal basis: Article 6(1)(a) GDPR (consent) and Article 6(1)(f) GDPR (legitimate interest in genuine customer reviews)

Purpose: Publication of customer opinions, improvement of product quality, building trust

Storage period: Reviews are stored permanently until you request deletion or we must remove the review for legal reasons.

13a. IMPORTANT: Your Right to Object

You have the right to object at any time to the processing of your personal data!

According to Article 21 GDPR, you can object in particular:

Objection to direct marketing: If your data is processed for advertising purposes, you can object at any time without giving reasons. After your objection, we will no longer use your data for advertising purposes.

Objection to processing based on legitimate interest: If processing is based on Article 6(1)(f) GDPR (legitimate interest), you can object on grounds arising from your particular situation. We will stop processing unless we can demonstrate compelling legitimate grounds that override your interests, rights and freedoms.

How to object:

Email: dataprotection@vision.ch
Phone: +41 44 560 94 30
In writing: Vision Consulting AG, Compliance, Bächausstrasse 61, CH-8806 Bäch SZ, Switzerland

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14. Rights of the Data Subject

If personal data concerning you is processed, you are a data subject within the meaning of the GDPR and you have the following rights vis-à-vis the controller:

14.1 Right of Access (Article 15 GDPR)

You can request confirmation from us as to whether personal data concerning you is being processed by us. If such processing exists, you can request information from us about the following:

the purposes for which the personal data is processed
the categories of personal data being processed
the recipients or categories of recipients to whom the personal data concerning you has been or will be disclosed
the planned duration of storage of the personal data concerning you
the existence of a right to rectification or erasure of personal data concerning you
the existence of a right to restriction of processing or a right to object to such processing
the existence of a right to lodge a complaint with a supervisory authority
all available information about the origin of the data if the personal data is not collected from the data subject
the existence of automated decision-making including profiling and meaningful information about the logic involved and the scope and intended effects of such processing for the data subject

You have the right to request information about whether the personal data concerning you is transferred to a third country or to an international organization. In this context, you can request information about the appropriate safeguards pursuant to Article 46 GDPR in connection with the transfer.

14.2 Right to Rectification (Article 16 GDPR)

You have a right to rectification and/or completion vis-à-vis the controller if the processed personal data concerning you is inaccurate or incomplete.

14.3 Right to Restriction of Processing (Article 18 GDPR)

You can request restriction of the processing of personal data concerning you under the following conditions:

if you contest the accuracy of the personal data concerning you for a period enabling the controller to verify the accuracy of the personal data
the processing is unlawful and you oppose the erasure of the personal data and request restriction of use instead
the controller no longer needs the personal data for the purposes of processing, but you need it for the establishment, exercise or defense of legal claims
if you have objected to processing pursuant to Article 21(1) GDPR and it is not yet clear whether the controller's legitimate grounds override your grounds

14.4 Right to Erasure (Article 17 GDPR)

You can request that the controller erase personal data concerning you without undue delay, and the controller is obliged to erase such data without undue delay if one of the following grounds applies:

The personal data concerning you is no longer necessary for the purposes for which it was collected or otherwise processed
You withdraw your consent on which processing was based pursuant to Article 6(1)(a) or Article 9(2)(a) GDPR, and there is no other legal ground for processing
You object to processing pursuant to Article 21(1) GDPR and there are no overriding legitimate grounds for processing, or you object to processing pursuant to Article 21(2) GDPR
The personal data concerning you has been unlawfully processed
Erasure of the personal data concerning you is necessary to comply with a legal obligation under Union or Member State law to which the controller is subject

The right to erasure does not exist to the extent that processing is necessary:

for exercising the right of freedom of expression and information
for compliance with a legal obligation or for the performance of a task carried out in the public interest
for the establishment, exercise or defense of legal claims

14.5 Right to Notification (Article 19 GDPR)

If you have exercised the right to rectification, erasure or restriction of processing vis-à-vis the controller, the controller is obliged to communicate such rectification or erasure of data or restriction of processing to all recipients to whom the personal data concerning you has been disclosed, unless this proves impossible or involves disproportionate effort. You have the right vis-à-vis the controller to be informed about those recipients.

14.6 Right to Data Portability (Article 20 GDPR)

You have the right to receive the personal data concerning you that you have provided to the controller in a structured, commonly used and machine-readable format. In addition, you have the right to transmit this data to another controller without hindrance from the controller to whom the personal data was provided, provided that:

processing is based on consent pursuant to Article 6(1)(a) GDPR or Article 9(2)(a) GDPR or on a contract pursuant to Article 6(1)(b) GDPR and
processing is carried out by automated means

In exercising this right, you also have the right to have the personal data concerning you transmitted directly from one controller to another controller, where technically feasible.

14.7 Right to Object (Article 21 GDPR)

You have the right to object at any time, on grounds relating to your particular situation, to processing of personal data concerning you which is based on Article 6(1)(e) or (f) GDPR; this also applies to profiling based on those provisions.

The controller shall no longer process the personal data concerning you unless the controller demonstrates compelling legitimate grounds for processing which override your interests, rights and freedoms, or the processing serves the establishment, exercise or defense of legal claims.

Where personal data concerning you is processed for direct marketing purposes, you have the right to object at any time to processing of personal data concerning you for such marketing; this also applies to profiling to the extent that it is related to such direct marketing.

14.8 Right to Withdraw Consent (Article 7(3) GDPR)

You have the right to withdraw your consent to data protection at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

14.9 Right to Lodge a Complaint with a Supervisory Authority (Article 77 GDPR)

Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement, if you consider that the processing of personal data concerning you infringes the GDPR.

The supervisory authority responsible for Spain is:

Agencia Española de Protección de Datos (AEPD)
C/ Jorge Juan, 6
28001 Madrid
Spain
Phone: +34 91 266 35 17
Website: https://www.aepd.es

15. Data Security

When visiting the website, we use the widespread SSL (Secure Socket Layer) procedure in conjunction with the highest level of encryption supported by your browser. This is usually 256-bit encryption. If your browser does not support 256-bit encryption, we use 128-bit v3 technology instead. You can recognize whether an individual page of our website is transmitted in encrypted form by the closed representation of the key or lock symbol in the lower status bar of your browser.

We also use appropriate technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction or against unauthorized access by third parties. Our security measures are continuously improved in line with technological developments.

16. Updates and Changes to this Privacy Policy

This privacy policy is currently valid and has the status of October 2025.

Due to the further development of our website and offers on it or due to changed legal or official requirements, it may be necessary to change this privacy policy. The current privacy policy can be accessed and printed at any time on the website at https://www.betterwalls.es/pages/privacy